Page 81 - Reliance Foundation Annual Report 2022-23
P. 81

78      Women Empowerment                                                                                                                                                Reliance Foundation | Annual Report 2022-23            79






             The #HasMyBack initiative                               Carbon neutral cover shoot
             A social experiment by Her Circle,                      Her Circle’s June 2022 Sustainability Special
             #HasMyBack shed light on gender conditioning,           cover shoot for World Environment Day went

             the perception of gender and stereotypes,               minimal for maximum impact, featuring India’s
             followed by īan online campaign encouraging             first carbon-neutral cover shoot model. To offset
             women to share their stories of support.                the minimal carbon footprint, Her Circle also
                                                                     planted 100 trees.
        2.  Empowering women for
             asustainable future                                3.  Breaking bias in Science and

                                                                     Health
             Socio≠–≠≠Documentary
             Her Circle has embarked on a mission to shed            The STEM initiative
             light on the water crisis in India and its              Her Circle celebrates women in STEM (Science,

             disproportionate impact on women. Through               Technology, Engineering, and Mathematics),
             this first social insights series, the powerful story   sharing inspiring stories of female innovators on
             of the women of a village in Denganmal,                 International Day of Women & Girls in Science
             Maharashtra, was brought to life by the eloquent        who are breaking barriers and paving the way for

             narration of veteran theatre and film personality,      future generations of women in STEM.
             Sonali Kulkarni.
                                                                     Creating #periodallies
                                                                     Through this initiative, Her Circle also started a

                                                                     conversation around how men perceive
                                                                     menstruation through various content pieces to                 fitness trainer and author, Deanne Panday, dog          Help & Support
                                                                     create #periodallies and break taboos.                         trainer Mitali Salvi, among other professionals         Her Circle users have access to experts from

                                                                     Creating space for dialogue                                    mentored our users.                                     Sir H. N. Reliance Foundation Hospital who

                                                                     through Art & Lifestyle                                        Supporting women leaders                                provide guidance and  advice on a host of topics
                                                                                                                                                                                            such as health and  nutrition, counselling,
                                                                     Her Circle Hive                                                through entrepreneurship                                finance, dermatology, neonatology and pediatrics,

                                                                     Her Circle launched Hive, offering women                                                                               gynaecology, rehabilitation and sports medicine
                                                                                                                                    30 Days 30 Entrepreneurs
                                                                     opportunities to learn, interact, and get
                                                                                                                                    Her Circle celebrated the financial successes of        Job opportunities
                                                                     mentored by experts. Plus, digital and in-person
                                                                                                                                    India’s women entrepreneurs in this special             Her Circle has job listings across different
                                                                     masterclasses on wellness, finance, and more.
                                                                                                                                    series. 30 women entrepreneurs narrated their           specialisations in different organisations listed.
                                                                     The masterclasses feature experts in dog                                                                               The objective is to provide users with access to
                                                                                                                                    stories of strength and empowerment across 30
                                                                     training, photography, and more, plus mentors                                                                          opportunities that suit their profile and
                                                                                                                                    days to inspire and guide upcoming women
                                                                     like Vikram Bawa and Deanne Panday. Topics                                                                             requirements. These job listings are promoted
                                                                                                                                    entrepreneurs.
                                                                     include wellness, finance, and parenting.                                                                              on social media for better reach.

                                                                     Her Circle Masterclasses                                       With 38 dynamic communities across varied               Goal Tracking
                                                                     Her Circle's masterclasses feature experts in                  interest areas on the platform, Her Circle users        Her Circle users can keep a track of their
                                                                     diverse fields, with digital and in-person options             have supported each other in navigating several         personal goals on the platform. Thousands of

                                                                     for wellness, finance, parenting, and more.                    challenges with the right tools of transformation       users are able to track their health and financial
                                                                     Celebrity photographer Vikram Bawa, celebrity                  and information.                                        goals through these special trackers.
   76   77   78   79   80   81   82   83   84   85   86